Craft Buddy was founded in 2010 by brothers Dino and Gary Wadhwani, who turned their passion for creativity

and family roots in the arts & crafts industry into a global consumer brand. What began in a garden shed has grown into a thriving

business based in Chesham, Buckinghamshire, now employing over 40 people and serving customers in more

than 40 countries, from North America to Australia.

Our breakthrough came in 2014 with the launch of Crystal Art™, the UK’s first diamond painting kits.

Loved by both children and adults, the brand has gone on to become a household name in creative
crafting—featured on QVC, stocked in major retailers like John Lewis, Smyths and Hobbycraft,

and enjoyed by crafters worldwide.

Craft Buddy is driven by a passion to reimagine modern crafting — blending creativity, innovation, mindfulness,

and global reach to create experiences that feel relevant, rewarding, and inspiring for today’s audience.

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At Craft Buddy, our mission is to inspire creativity and spark joy for everyone - from children and families

to adult crafters, kidults, and collectors. Through innovative design, world-class licenses, and diverse craft experiences,

we make arts and crafts accessible, engaging, and fun - connecting people of all ages worldwide through

the shared joy of making, imagination, and relaxation.

We proudly collaborate with leading global licences including Disney, Marvel and Harry Potter.
These magical collections have expanded the appeal of our crafts and
introduced our joyful creations to new generations of crafters.

Beyond Crystal Art™, our range includes:
* Forever Flowerz™ – DIY flower kits perfect for home décor & gifting
* Paint By Numb3rs™ – Premium paint-by-numbers sets
* Wooden Puzzles & Various other Crafts – Engaging fun for all ages
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Whether you're an experienced crafter or just starting out, our mission

is to make creativity accessible, satisfying and shareable.